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Downloads

Download MSU logos, marks, graphic elements, color palette and templates here.

Access to these files is limited to faculty and staff of Michigan State University. Student employees requiring asset files for their work should ask their supervisor to download the necessary files. Authorized external vendors working with units to produce items using licensed logos should obtain the asset file from their client.

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Brand Strategy

Download a one-page reference guide to the strategic framework of the MSU brand.

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LOGOS & MARKS

For specific instructions for the use of university logos and marks, see the Logos page.

Web Toolkit

Download logos and marks for use on websites and digital channels.
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Office Toolkit

Download logos and marks for use in Microsoft Office applications.
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Designer Toolkit

Download logos and marks in design software compatible formats.
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ADDITIONAL ASSETS

For specific instructions for the following downloadable assets, see the corresponding pages: Graphic Elements; Color Palette; Stationery.

Medallions & Icons

Download design files for multiple styles of medallion graphics and icons.
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Helmet Fade and Dissolve

Download the helmet fade and helmet dissolve graphics in various colors and file types.
Download

Triangle Fade

Download the triangle fade graphic in various colors and file types.
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Brand Tag

Download the brand tag graphic in various colors and file types.
Download

Stationery

Download letterhead templates in various colors.
Download

Color Palette

Color palette files can be imported into Adobe Creative Cloud and Adobe Creative Suite products.
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BRANDED TEMPLATES

Brand-aligned downloadable templates may be used by MSU faculty and staff.

  Download: All Brochure Templates 
 A thumbnail of a bifold brochure featuring a photo of Beaumont Tower and flowering trees on the cover. The brochure has dark green and white background spaces, white and black text, and bright green accents. Download: Bifold Template 1
 Thumbnail of a bifold brochure with an image of Beaumont Tower with green and white background spaces and white and black placeholder text. Download: Bifold Template 2
 Thumbnail of a bifold brochure with an aerial image of campus with green and white background spaces and white and black placeholder text. Download: Bifold Template 3
 Thumbnail of a bifold brochure with an aerial image of campus with green and white background spaces and white and black placeholder text. Download: Bifold Template 4
 A trifold brochure with a green background and white placeholder text. The front cover has a photo of Beaumont Tower and the inside flap has a photo of the Spartan Marching Band. Download: Trifold Template 1
 A trifold brochure with a green background and white placeholder text. The front cover has a photo of Beaumont Tower and the inside flap has a photo of the Spartan Marching Band. Download: Trifold Template 2
 A trifold brochure with a green background and white placeholder text. The front cover has a photo of students in a classroom and the inside flap has a bright green text box and a photo of the Spartan Marching Band. Download: Trifold Template 3

  Download: All TV Ad Templates
 A thumbnail of a TV screen ad with a photo of the Broad Art Museum on the left and placeholder text on the right Download: TV Ad Template 1
 A thumbnail of a TV screen ad with a photo of the Broad Art Museum on the left and placeholder text on the right Download: TV Ad Template 2
 A thumbnail of a TV screen ad with a photo of the Broad Art Museum on the left and placeholder text on the right Download: TV Ad Template 3

  Download: All Flyer Templates 
A thumbnail for an event flyer featuring a photo of Broad Art Museum in the background, a green banner across the top, a white banner across the bottom, and a green semi-transparent box with white placeholder text in the foreground.  Download: Flyer Template 1 
 A thumbnail for an event flyer featuring a grid of photos (two on top, two on bottom) and a green banner across the top and in the middle. The top banner includes the Michigan State University wordmark. The middle banner contains placeholder event text.  Download: Flyer Template 2
 A thumbnail for an event flyer featuring a grid of photos along the left, a green banner with white Michigan State University wordmark across the top, a white banner across the bottom with placeholder text, and a green sidebar with white placeholder text.  Download: Flyer Template 3
 A thumbnail for an event flyer featuring a photo of Broad Art Museum in the background, a green banner across the top, a white banner across the bottom, and a white semi-transparent box with green placeholder text and a green semi-transparent box with white placeholder text in the foreground.  Download: Flyer Template 4
 A thumbnail for an event flyer featuring a photo of Beaumont Tower in the background, a green banner across the top, and a green 1/3 banner across the bottom with white placeholder text.  Download: Flyer Template 5
 A thumbnail for an event flyer featuring a photo of Broad Art Museum in the background, a dark green banner across the top, a bright green banner with white placeholder text below that, and a white semi-transparent box on the left side foreground with black placeholder text.  Download: Flyer Template 6
 A thumbnail for an event flyer featuring a photo of Beaumont Tower surrounded by flowering trees along the top, a white background and black placeholder text.  Download: Flyer Template 7
 A thumbnail for an event flyer featuring a photo of students along the top, a dark green triangle with a white Michigan State University wordmark in the upper right corner, a dark green triangle in the left lower corner, and a white background with black placeholder text.  Download: Flyer Template 8
 A thumbnail of an event flyer with a dark green background, a bright green box in the left column with white placeholder text, a small square photo of Beaumont Tower surrounded by flowering trees on the right, and white placeholder text below the photo.  Download: Flyer Template 9
 A thumbnail of an event flyer with a photo of Broad Art Museum in the background, a dark green box along the bottom with white placeholder text, a bright green box along the right side with white placeholder text and a small aerial photo of campus in the right bottom corner.  Download: Flyer Template 10
 A thumbnail of an event flyer with a photo of Broad Art Museum in the background, a green banner across the top with a white border below it and a white Michigan State University wordmark in the upper left corner, a green box with white placeholder text in the foreground along the left side, and a white banner along the bottom.  Download: Flyer Template 11
  Download: All Poster Templates 
 A thumbnail of a sample academic presentation poster with a white background, place text, green headers, and graphs in various shades of green. The poster is letter sized and landscape oriented. Download: Academic Template 1
 A thumbnail of a sample academic presentation poster with a white background, place text, green headers, and graphs in various shades of green. The poster is letter sized and portrait oriented. Download: Academic Template 2
 A thumbnail of a sample academic presentation poster with a white background, place text, green headers, and graphs in various shades of green. The poster is oversized and landscape oriented. Download: Academic Template 3
 A thumbnail of an event series advertising poster with an abstract photo background and white placeholder text. Download: Event Template 1
A thumbnail of an event series advertising poster with a photo of the white Spartan helmet from Spartan Stadium viewed through flowering trees along the top, a white background, bright green series title placeholder text and black detail placeholder text. Download: Event Template 2
 A thumbnail of an event advertising poster with a photo of the Broad Art Museum on the left, a medium green sidebar with black and white text on the right, and a dark green text box along the left bottom of the page. Download: Event Template 3
 A thumbnail of an event advertising poster with a photo of The Spartan statue, a green banner with white placeholder text at the top, and a semi-transparent white box with black placeholder text along the bottom. Download: Event Template 4

   Download: All Manual Templates
 A thumbnail of a text-based manual cover with a photo of graduates tossing their caps by The Spartan statue in the right lower corner, and text on the left. The placeholder title is light green, subheads are dark green and text is black.  Download: Manual Template 1
 A thumbnail of a text-based manual cover with a photo of graduates tossing their caps by The Spartan statue in the right lower corner, and text on the left. The placeholder title is dark green, subheads are teal and text is black.  Download: Manual Template 2

Discover Brand Strategy

Download logos, design elements and templates